Historical pastry shops in Milan.
“Pasticcerie Storiche Milanesi” I would like to present you 3 most beautiful and elegant bakery shops in Milan. Visual identity and packaging for inspiration.
Marchesi 1824, one of the oldest and most renowned pastry shops in Milan, celebrates its 200th anniversary this year. Founded in 1824 by the Marchesi family, the historic pastry shop immediately earned an excellent reputation due to its exceptional artisan products and the artisanal production of Panettone, the typical Milanese Christmas cake.
In the early years of the twentieth century, owner Angelo Marchesi started serving coffee, beverages, and cocktails at aperitif time, transforming the pastry shop into an elegant café where one could spend convivial moments in pleasant company. The evocative atmosphere created by the coffered ceilings and original twentieth-century furnishings still make it one of the most iconic places in Milan. In addition to the historic headquarters on Via Santa Maria alla Porta, the same magic can be experienced in our locations on Via Monte Napoleone and in Galleria Vittorio Emanuele II in Milan, and on Mount Street in Mayfair, London.
The origins. In 1936, two pastry chefs joined forces to open a café a few steps from La Scala Theatre, the legendary opera house. Inspired by the history of Sant'Ambrogio, the 4th century patron saint of Milan, the two founders gave the pastry and confectionery the name of the saint in its dialect. Thus was born Sant Ambroeus, which soon created a large following of loyal customers. It didn’t take much time for that lively and welcoming café to become the favourite meeting place of the city’s intelligentsia that began the day with the cappuccino and the Sant Ambroeus croissant, or he would pop over for lunch to enjoy a nice crispy sandwich, or he would still spend the evening enjoying the classic dishes he loved so much in the elegant dining room of the restaurant. The second half of the 20th century saw the brand thrive at home and expand overseas. In 1982, the first Sant Ambroeus restaurant arrived in Manhattan, on Madison Avenue, opening its doors to a new wave of customers not only from New York, but from all over the world.
Founded in 1817 by Antonio Cova a Napoleonic soldier. Cova is one of Italy’s oldest pasticceria. Celebrated for its product excellence, impeccable service and exquisite interiors, this historical Milanese institution has always been a place where tradition meets elegance and style. Fashionable rendez-vous for patriots of the Risorgimento, those days Cova hosted the very representatives of the high society and the most stylish crowd. And it has never stopped: from Giuseppe Verdi to Ernst Hemingway to contemporary élite, even after the relocation to Via Montenapoleone 8 in 1950.
