Le chocolat des Français
Organic chocolate bars. Made in France.
For the creation of packaging they involved the famous artists and illustrators.
Beautiful and dynamic packaging reflects a life and culture of French peoples.
3 boys, 2 passions and 1 project: Matthieu and Paul have met at an Art Parisian School in September 2004. Love at first sight for these two illustration passionates who will, few years later, meet Vincent. The three of them have a common passion that will unite them : chocolate! After their studies, they all have entered the active life, where their future seemed to be already planned. Their passion for chocolate and design takes over very quickly. They quit their job and reunit themselves around a beautiful project that was pending in their mind since forever : enhance the French chocolate know-how by bringing many colors !
Tradition and Creation. Determined to reveal the French chocolate know-how to the world, they go look for the best ingredients and artisans of France. At the same time, in order to bring a humorous touch and a quirky style to these incredible chocolates, they call many talented artists. All seduced by the original idea, they're lend their talent to illustrate the first packaging for Le chocolat des Français, guided by a unique brief : “your best representation of the French culture”.
