Italian Pasta
Barilla, Rummo, Voiello
Let’s talk about Italian pasta.
Barilla is one of the most well-known and widely distributed brands of pasta in the world. It is an Italian food company that was founded in 1877 in Parma, Italy. Barilla has become synonymous with high-quality pasta and is recognized for its commitment to traditional Italian pasta-making techniques. Barilla's packaging and branding have been characterized by a commitment to simplicity, clarity, and a focus on the quality of the product.
Rummo is an Italian pasta brand with a long history from Benevento, Campania region, dating back to 1846. The Rummo family has been involved in pasta production for seven generations. In 2021 Rummo pasta begin rolling out new packaging that’s recyclable paper and rustic packaging design.
Voiello was established in 1879 as a small store in Torre Annunziata, a small town outside Naples, a world capital of pasta making since the 16th century. Voiello pasta comes in all the most popular Neapolitan shapes. Its secret is the uneven surface achieved with bronze dies.